Rap, Culture, Grrrl, Power
Branding & Identity
Being a lover of Hip-Hop, I felt the need to research and to reestablish the role of women in the male dominant and sexist industry of Hip-Hop.
"Women’s roles in rap music usually placed them out of the spotlight as back up singers or dancers. It was not until the past ten years that female rappers have made their mark and gained considerable recognition and respect as artists and lyricists in the field...Through the use of lyrics and style, female rap musicians have given all women, especially African-American women, a strong sense of self identity and empowerment."-Anne O’Connell
The magazine has two layers and two reading directions, in Hebrew and in English.